In recent years, the beauty industry has leaned towards using certain verbiage in marketing - which can promote a somewhat misinformed standard that beauty products can predictably heal the body.
We're calling ourselves out right now, because we're using the word remedy in association with our collection of treatment products. We want you to know that we're deeply aware of just how easy it can be to use these words while marketing beauty products, without considering their true meaning or how they work to affect the overall expectations of consumers.
Our original goal was to stay away from the word heal. Upon learning the exact definition of the word remedy however, we realized it means exactly the same thing. Rather than immediately change it, we thought it might be an interesting idea to explore this topic further, before releasing the collection.
The products we've curated for this collection are workhorse products. They've withstood the test of time and continue to provide substantial relief when it comes to various challenges and frustrations of the skin. It's no secret that beauty products have the ability to affect change in the skin, but we want to be careful not to perpetuate the now widespread notion that beauty products have medical abilities, and therefore, are the answer to our physical suffering.
We'd like to change the use of remedy - with your help. For us, the word treatment is a good one, because it implies action. After all, beauty products need to be used consistently in order for us to experience results. We'll release this collection with a new word to describe it in just a few weeks.
In the meantime, let us know your thoughts.
What word would you personally use to describe a product that provides relief?