A classic red lip is a personal thing...
There are many variants and what often feels like an endless sea of options. We're in love with Timeless by The Beauty Archive because we feel it's a true red - in that it looks good on everyone.
In our opinion, a true red is neither warm nor cool. It works to neutralize and draw attention to specific colour undertones and features on everyone differently. It's hard to explain in writing - so we're working on some video tutorials for you. You'll be able to see what we mean first-hand shortly!
This red colour won't lose its appeal with fluctuating trends. It's just, timeless - for lack of a better word. Not only that, but it layers beautifully and can be worn as a subtle cream colour or built up for extra intensity. It also happens to be one of the longest lasting naturally-focused reds we've ever come across.